Consequences of Diversification
Diversification comes with a price and is a process that must be according the chapter text spreading the brand name of a business amongst new products in order with new products which can have benefits including new market audiences, market appeal and consumers, the major concern diversification has is the deviation from the focus on the main product or service, with more products comes different audiences and markets. Diversification is the process of investing in these different assets throughout a variety of products that bare a company’s established brand name, the companies: Apple, Google, Nike and Smith & Wesson can all find different ways to benefit from diversification of their brands, Google and Apple have shown success with improvements of their products as well as different versions of their products being released each year along with many different device options and software programs available to consumers. Nike had originally focused their products on active sp